Our Story

We are an award-winning hair-loss service helping you feel like you again. We put our hearts into helping you find your perfect new hair.

In May 2016, aged 36, I was diagnosed with breast cancer and had my treatment at the Queen Elizabeth Hospital, Newcastle. My cancer treatment led to my own personal hair loss and body image concerns.

Finding good wigs, more so a good service, was difficult and the options I found available were outdated and old-fashioned. I wanted to change this by helping people to access good quality wigs and up-to-date hairdressing; combining both skills to create truly bespoke wigs as unique as an individual’s own hair.

I decided to extend our floor space at Kitui in order to provide a purpose-built hair-loss studio for the people of the North East - the first of it’s kind. Demand for our service has been so overwhelming that our studio has undergone constant transformation since opening to expand and improve the services we can offer.

Through my own cancer journey and seeing over 5,000 clients with hair-loss since opening, I truly understand how paramount the right new hair is for your emotional wellbeing.

Nicola Wood

Founder of The Wonderful Wig Company

Transforming the hair-loss experience

With a vision to modernise the wig-wearing experience, we are proud to offer a refreshing, empathetic service brought to you by our expert stylists who have been trained by Trevor Sorbie MBE.

Driven by our founder’s own journey with cancer, Nicola has built an inclusive safe haven to welcome chemotherapy patients, those with alopecia or hair loss, transgender customers and fashion lovers.

Watch Nicola's Story