Where You Feel Like You Again
You’re Not Alone. We’re Here to Help.
Serving the North East: Specialising in Alopecia Solutions Across Sunderland, Newcastle & Carlisle
Losing your hair to alopecia can feel like losing a part of yourself. It's not just about hair—it's about confidence, identity, and feeling comfortable in your own skin.
At The Wonderful Wig Company, we specialise in supporting women, men, and children with alopecia. Whether your hair loss is patchy, total, or fluctuating, we provide real solutions that make you feel like you again.
With expert guidance, private consultations, and the highest-quality hair and hairpieces, we're here to support you at every stage of your alopecia journey.
Why choose us?
Experts in Alopecia Solutions
All of our team members are qualified hairdressers and hair-loss experts who have worked closely with alopecia clients for years. We know how personal this is, and we're here to guide you with honesty and care.
A Safe, Private, & Supportive Space
We know that visiting a new hair salon for the first time can feel overwhelming. That's why our salon is designed for privacy, comfort, and a stress-free experience—so you can take your time and feel at ease.
Bespoke Hair
Worried new hair won't look natural? We offer premium, natural-looking new hair and hairpieces specifically designed for alopecia wearers. Lightweight, breathable, and completely secure—so you can live life without worry.
Honest Advice, No Pressure
This is your journey. We won't bombard you with new hair. Whether you're ready now or just gathering information, we're here to help—not to sell.
NHS-Approved Supplier
If you qualify for an NHS new hair prescription, we can help you access funding and choose the best new hair option for your needs.
Award-Winnnig Service
- Winner - 'Disruptor for Good' Award at 2024 Northern Power Women Awards
- Featured as a TEDx Editor's Pick
- Winner - 'Most Inspiring Businesswomen' at the Best Business Woman Awards 2023
- Silver - 'Best Businesswoman in Health and Beauty 2023'
- Health & Beauty Entrepreneur of the Year - British Entrepreneur Awards 2022
- Best Human Hair Wig Supplier UK 2022
- Inspiring Female of the Year 2021 - Chamber of Commerce
- Best Wig Business 2021
- Entrepreneur for Good - NatWest Entrepreneur Awards 2019
- Best New Business - North East Business Women of the Year
- Best UK Wig Supplier 2019
- Special Recognition Award - Sunderland Echo Awards 2019
- Corporate Social Responsibility Award - Sunderland Echo Awards 2020
What Causes Alopecia & How We Can Help
Alopecia has many causes—from autoimmune factors in alopecia areata to hormonal changes in androgenetic alopecia, or even tension on hair follicles with traction alopecia. While treatments vary depending on your specific type, our solutions provide immediate confidence while you explore medical options.
Our comprehensive services
- Alopecia Areata Support - Patchy hair loss that can appear suddenly
- Androgenetic Alopecia Support - Progressive hair thinning in predictable patterns
- Traction Alopecia Support - Hair loss from repeated pulling or tension
- Scarring Alopecia Support- Types of hair loss that can damage follicles
- Alopecia Totalis & Universalis Support - Complete loss of scalp or body hair
When I found out Polly had alopecia at 4 years old, I was willing to search high and low—drive, fly, do whatever it took—to find the perfect new hair for her. Then, someone recommended The Wonderful Wig Company, and from the moment we walked through the door, I knew we were in the right place.
What stood out immediately was how Nicola spoke directly to Polly, not just to me as her parent. Most people would address us, but Nicola truly saw Polly, understood her, and made her feel comfortable from the very start. They just clicked.
Since that first appointment, we've never gone anywhere else. The empathy, the care, and the incredible service keep us coming back. Polly has had multiple pieces of new hair from here, and each time, it's been a wonderful experience. I can't recommend The Wonderful Wig Company enough.
Katie
Book a consultation with an expert
Book a ConsultationWhat to expect when you first visit us
We understand that seeking help for alopecia takes courage. That's why we're here to make the experience as easy and comfortable as possible:
- A Warm Welcome & A Safe Space to Share – A place where you're heard, where your story matters, and where we truly listen to what you want and need.
- Expert Guidance – Thoughtful, personalised recommendations tailored to your lifestyle.
- No Pressure, No Overwhelm – We won't bombard you with endless new hair choices. Instead, we guide you at your own pace, helping you find what feels right.
Your Questions About Alopecia, Answered
What exactly is alopecia?
Alopecia is an autoimmune condition causing hair loss. It can manifest in various forms, from small patches to complete hair loss.
How do I know if I have alopecia?
Alopecia typically presents as patches of hair loss, widespread thinning, or complete hair loss. While a dermatologist should diagnose your specific type of alopecia, we can help you understand the common signs and connect you with specialists if needed.
What are the best treatments for alopecia?
Treatment depends on your specific type of alopecia. Medical options include steroid injections, topical treatments, JAK inhibitors, and minoxidil. Our high-quality new hair and hairpieces provide an immediate solution while you explore long-term treatments with your doctor.
Will new hair look natural with my alopecia?
Our premium new hair and hairpieces are designed to blend naturally with your appearance and make you feel like yourself again. We'll help you select styles, colours, and fits that complement your features so you can face each day with confidence.
How long does alopecia last?
Alopecia varies greatly from person to person. Some experience temporary patches that regrow, while others have long-term or permanent hair loss. Regardless of your situation, we provide solutions that help you look and feel your best throughout your journey.
How can I stop alopecia from spreading?
While medical treatments may help slow or stop progression, working with a dermatologist is essential for managing your specific type of alopecia. Our solutions give you confidence during treatment, whether your alopecia is improving, stable, or progressing.
How can I stop alopecia from spreading?
While medical treatments may help slow or stop progression, working with a dermatologist / trichologist is essential for managing your specific type of alopecia. Our solutions give you confidence during treatment, whether your alopecia is improving, stable, or progressing.
Pricing and NHS Support
Transparent Pricing
Our new hair solutions are tailored to meet diverse needs and budgets:
- Entry-level options start from £100
- Premium, custom-fitted solutions up to £2,000
- Each piece is crafted with quality, comfort, and natural appearance in mind
- Prices reflect individual customisation, hair type, and specific alopecia needs
NHS and Charitable Support
NHS Prescription Assistance
- Fully NHS-approved supplier
- Guidance through NHS wig prescription process
- Support for patients eligible for NHS funding
- Comprehensive consultation to maximise your NHS benefits
Little Princess Trust Partnership
- Free new hair solutions for individuals under 25 years old
- Supports children and young adults experiencing hair loss
- Eligibility based on medical assessment
- Compassionate approach to supporting young alopecia clients
Flexible Payment Options
- Interest-free payment plans
- Monthly instalment options
- Upfront payment discounts
- Personalised financial support consultations
- No hidden fees or unexpected charges
Financial Support Guidance
We understand that managing alopecia can be financially challenging. Our team can help you:
- Navigate NHS funding
- Explore charitable support options
- Find the most cost-effective solution for your needs
- Provide transparent, no-pressure financial advice
Managing Alopecia Emotionally: You Are More Than Your Hair
Living with alopecia brings unique challenges, but it doesn't have to limit your joy, confidence, or self-expression. At The Wonderful Wig Company, we will never underestimate or minimise the effects on your wellbeing because of your hair loss. In fact, our founder, Nicola Wood (Trichologist), did a TedTalk around the impact of hair loss emotionally and physically.
We believe in creating more than just hair solutions—we create opportunities for you to feel like yourself again.
When you're ready to take control of how alopecia affects your life, we're here to help you write the next chapter of your story.
Looking for Expert Advice on Hair & Scalp Health?
Meet Nicola Wood – Leading Trichologist & Founder of The Wonderful Wig Company
A trichologist is a specialist in hair and scalp health, bridging the gap between cosmetology and medical science. Whether you’re struggling with hair thinning, alopecia, or an itchy, irritated scalp, a trichologist provides expert guidance, tailored solutions, and emotional support.
Why choose Nicola Wood?
Through the business, we’ve support over 15,000 people. 8,000 of them have been people living with alopecia. We truly believe we have the knowledge and experience to help you.
With years of experience in hair loss management, Nicola is more than just an expert—she’s a compassionate guide on your journey to confidence. Her approach blends cutting-edge research with real, personalised care. Nicola specialises in:
- Comprehensive hair and scalp assessments
- Detailed analysis of alopecia and hair loss conditions
- Tailored treatment plans designed just for you
- Emotional support to help you feel confident again
- The latest advancements in hair restoration techniques
If you’re looking for expert advice, practical solutions, and reassurance, Nicola is here to help.
Rated 5 Stars by Real Clients
Check our Google Reviews – Don't just take our word for it. Our clients' experiences speak volumes. Hear directly from those who have trusted us with their alopecia journey and see why we're consistently rated 5 stars by real people who understand the importance of compassionate, expert care.
Tired of Waiting for Answers?
You may have already come across many of the issues our clients face—GPs dismissing hair loss as unimportant, refusing to do blood work, or not investigating the cause. Maybe you’ve been waiting months to see a dermatologist, only to feel unsupported within the NHS system. If this sounds familiar, you’re not alone.
At The Wonderful Wig Company, we offer expert guidance, compassionate support, and real options—without the wait. Get in touch today and take control of your hair loss journey.