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    Nicola is a Queen's Baton Bearer!

    Nicola is a Queen's Baton Bearer!

    Our hair loss queen and creative director, Nicola Wood has been nominated as a regional baton bearer for the 2022 Queen’s Baton relay! Nicola has been recognised as an inspiring individual for her work in the hair loss industry. Work which has seen her and team help thousands of people struggling with hair loss and alopecia.

    “I feel so very honoured to be representing the hair loss community on this incredible occasion. Following my own diagnosis, I know the positive difference and confidence our services are able to give back to women. This is an incredible opportunity to represent and have our business recognised, one which has already helped so many women with medical hair loss and alopecia, and one that is committed to helping many more.”


    Representing the whole of the North East on Thursday 14 July, Nicola will carry the baton at the very end of its 90,000 mile worldwide trip.

    The baton itself has an enclosed written message from her majesty herself and shortly after visiting the North East it will arrive at the opening ceremony of one of the most highly anticipated sporting events across the globe, the Commonwealth Games. Here, her Majesty, will be present to take the message from the baton and read it aloud. 

    “My journey with the baton is symbolic of women’s medical hair loss journeys and a reminder that no one needs to do it alone. Myself and the Wonderful Wig Company are here to support fellow women every step of the way”

    So what's next? 

    After travelling on an incredible 294 day journey through 68 of the Commonwealth countries, the baton is due on in Tyne and Wear.

    Arriving in Sunderland on the morning of the 14th July, the baton will be carried along Sunderland's fabulous seafront later that day by 14 inspirational Batonbearers. All 14 batonbearers have unique and truly inspirational stories and it is a great opportunity to shine a light on some of the fantastic people of the North East. 

    The event will take place on 14th July 2022. Nicola will be collected by the official baton bus with other baton bearers and will head to her segment point. Nicola is due to start at 18:30 from Roker Terrace-Side Cliff Road, Roker, Sunderland SR6 9NF, UK. Her segment will finish at 1 Rock Lodge Rd, Roker, Sunderland SR6 9NX, UK at approximately 18:45. To view her full route please click here.

    The event will end with a celebration event at Cliffe Park with its beautiful white lighthouse. The baton will be present from 6.45pm - 7.15pm.

    We are urging all customers, clients, friends and family to come down and support Nicola at here segment points from 18:30 onwards. This not just huge opportunity for Nicola but also the incredible Wonderful Wig team who have worked so hard to help so many with hair-loss.

    Road closures will be in place during the event for further information visit